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INP (Interaction to Next Paint) is Google’s new responsiveness metric. Learn why laggy sites are silently losing small businesses leads and sales—and how to fix it.
Google’s INP measures how quickly your site reacts to clicks and taps. Slow sites frustrate users, hurt SEO, and cost sales. Test and fix INP before you lose more leads.
Interaction to Next Paint (INP) measures how quickly your site responds when a user clicks, taps, or types. If your site feels laggy, you’re not just annoying visitors—you’re losing business.
For small businesses that rely on every lead, INP can be make-or-break.
A boutique had an INP of 650ms. Every button click lagged. After compressing images and switching to better hosting, their INP dropped to 180ms.
Result: 22% higher sales in the first month.
In 2025, INP isn’t just a technical metric—it’s customer experience. For small businesses, fixing INP could be the difference between a lost lead and a new loyal client.
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